Tag Archives: pharmaceutical

Oct9

Fire All Your Reps

Fire All Your Reps Image Blog

Okay, that may be a bit extreme. But marketing drugs to HCPs is no longer a guarantee of sales. As the US healthcare system has shifted its focus from “fee-for-service” to the dual goals of increasing quality while decreasing cost, the power of the individual HCP has been on the decline. Centralized systems of care […]

Posted in Access, Culture, Healthcare Communications, Pharmaceutical, Sales Reps, Strategy | Also tagged , | Comments closed
May1

Oncologists to Initiate Discussion Around Value

money stethoscope

Earlier this month a new initiative was announced to encourage oncologists to discuss the price and relative value of cancer medicines with their patients. No, this was not driven by executive fiat as part of the ACA, nor is it the brainchild of an insurance carrier. Instead, it comes from the American Society of Clinical […]

Posted in Data, Healthcare Communications, Medicine, Pharmaceutical, positioning, Research, Statistics | Also tagged , , , , , | Comments closed
Feb11

How Digitally Savvy Are You? See How You Would Answer the Top 10 Digital Ad Trafficking FAQs

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Think you are a brainiac when it comes to digital advertising?  Or do you need a quick refresher on how it all works? The true/false quiz below provides an overview of 10 frequently asked questions regarding digital advertising and the trafficking process. Q: Most consumer and pharmaceutical websites accept the IAB standard units, also known as […]

Posted in advertising, Design, Digital, Digital Advertising, Marketing | Also tagged , , , , , , , , , , , , | Comments closed
Feb7

The Age of Wearable Health Technology Is Upon Us

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It used to be that technology that conforms to the human body and seamlessly integrates into your environment was stuff of science fiction movies. But if we’ve learned anything over the past 10 years, we know that science fiction is rapidly become science-fact. If you wanted to see what the near future held, all you […]

Posted in adherence, Apps, behavior change, Consumer Electronics Show, Health & Wellness, Technology, Uncategorized, Wearable Health Technology | Also tagged , , , , , | Comments closed
Nov12

Pharmaceutical Medicine: Moving From Molecule to Market

molecule

The emerging discipline of pharmaceutical medicine trains a wide-angle lens on the process of drug development. It integrates the science, regulatory requirements, clinical development, commercialization and business affairs, drug safety surveillance and reporting under one umbrella. By definition, it is the discipline that considers drug development from molecule to market. After 15 years in the […]

Posted in Health & Wellness, Healthcare Communications, Marketing, Medicine, Pharmaceutical | Also tagged , , | Comments closed
Oct9

Three Ways to Play It Safe on Social Media

Monica Wong thumbnail

 Rather than forgoing social media, as many pharmaceutical brands choose to do these days, there are some effective and safe alternatives to incorporate it into the pharma marketing mix. Contrary to what others think, pharmaceutical brands do understand the need for social media. One of the primary reasons why healthcare marketers steer clear of it […]

Posted in Health & Wellness, Healthcare Communications, Marketing, Social Media, Strategy | Also tagged , , | Comments closed
Jun12

Interactivity—The Obvious Secret to Social Media

Social Media

I guess it’s a new world order.  Control has been replaced with influence.  And the tremendous exchange of everything from financial information to a simple “like” on Facebook has made interactivity the word of the future.  Interactions have now become a currency where brands and individuals seek out a level of validation—and power.  And in […]

Posted in Healthcare Communications, Networking, Social Media | Also tagged , , , | Comments closed
May21

Don’t Be Fooled: The Core Tenets of Relationship Marketing Are Timeless

Dart

Going back to basics on effective communication can lead to a big impact on your audience. Pharmaceutical marketing at a glance seems unrecognizable compared to a few short years ago: technological advancements, big data, changing sales models, channel fragmentation, mobile marketing, social media…the list goes on. This constant sea of change is enough to overwhelm […]

Posted in adherence, Analytics, behavior change, Data, Healthcare Communications, Marketing, Patient Communications, Strategy | Also tagged , , , , , , , | Comments closed
Mar15

Expanding Universe: Centers of Excellence

Expanding Universe

The success of most pharmaceutical products and medical devices is in part based on the expertise of learned physicians in designing and conducting clinical trials, interpretation of data from these trials, and eventually in educating healthcare providers. Historically, these esteemed physicians are the most recognized names at the highest-ranked medical schools and affiliated teaching hospitals. […]

Posted in clinical trials, Healthcare Communications, Medical Education, Research | Also tagged , , , | Comments closed
Feb7

How Communications Can Support Mergers and Acquisitions

Merger-and-Acquisition

With mergers and acquisitions (M&A) in the pharmaceutical sector showing no signs of slowing down, there has been criticism of some deals in recent years. These acts of consolidation don’t always reap the fruits they set out to bear and, if not managed well, may even result in a stifling of innovation, reduction in R&D […]

Posted in Healthcare Communications, Learning, Partnerships, Strategy | Also tagged , , , , | Comments closed