Tag Archives: pharmacy

Apr22

Pharmacists — New Agents of Change for Improved Healthcare Delivery?

pharmacist and customer

It is becoming increasingly common to encounter new outlets for healthcare delivery within retail pharmacies, big box stores, supermarkets, etc. This phenomenon is not occurring by happenstance. We often hear there is a growing shortage of physicians, nurses and other healthcare professionals. Now, this shortage is likely to be magnified by the large number of […]

Posted in Affordable Care Act, Education, Health & Wellness, Healthcare Communications, Medicine, Pharmaceutical | Also tagged , , , , | Comments closed
Mar6

The Power of Payer: Prescribe All You Want…We Can Block You!

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Remember the Doritos slogan, “Crunch all you want, we’ll make more!”? What a mantra, supply and demand. So simple. So obvious. Sure, prescriber demand plays a role in how available some drugs are, but at the end of the day health plans and formulary P&T committees within hospitals and large practices make category decisions that […]

Posted in Access, Branding, Clients, Healthcare Communications, Managed Care, Marketing, Reimbursement | Also tagged , , , , , | Comments closed