Tag Archives: physicians

Oct14

Learning From a Physician First Hand

Kareem Blog Image

My name is Kareem Royes and I just completed my first year in medical school. I’ve had the opportunity to return to OCHWW Planning this past summer. Over the past year, I have worked very closely with different physicians in the hospital setting, which has allowed me to gather some new insights that I am […]

Posted in Culture, Education, Healthcare Communications, Physician Communications, Sales Reps, Technology | Also tagged , , | Comments closed
Jan23

LIVING THE BRAND—Awakening the Senses at Congress

convention

It seems that the time has passed when having more sales reps and a bigger booth at a major congress was enough to attract physicians to learn more about your brand. Beyond the financial and compliance challenges that the industry has encountered in the past decade, leading in part to decreasing attendance from physicians, clients […]

Posted in advertising, Branding, conventions, Global Marketing, Healthcare Communications, Marketing, Pharmaceutical, Physician Communications, Sales Reps, Technology, Uncategorized, Vendors | Also tagged , , , , , , | Comments closed
May24

Engaging HCPs via Doximity: the LinkedIn for Medical Professionals

doximity

It should come as no surprise that colleagues are the top source of medical information for practicing physicians—trusted above all other sources. Considering the influence of colleagues in the physical realm, cyber communities are quickly rising as one of the prominent go-to sources for all things professional. Stated simply, online social networking expands a physician’s […]

Posted in Data, Digital, Healthcare Communications, Marketing, Media, Networking, Physician Communications, Social Media | Also tagged , , , , | Comments closed
Nov29

Escalating Scientific Credibility of OTC Products

Over-the-counter (OTC) drugs have long been the mainstay of consumers seeking immediate relief from what ails them. Go to the corner pharmacy, pick up some medication along with some staples like tissues, go home and take as directed. These drugs are readily available to us because the FDA deemed them safe enough for consumers to […]

Posted in advertising, Advocacy, Branding, Health & Wellness, Healthcare Communications, Marketing, Medical Education | Also tagged , , , , | Comments closed
May29

Skipta™ Anyone?

According to Manhattan Research, 71% of physicians use social networks. So it should come as no surprise that colleagues are the top source of medical information for practicing physicians, trusted above all other online and offline sources. Understanding the influence of colleagues, one must conclude that online social media platforms will quickly rise as one […]

Posted in Networking, Physician Communications, Social Media, Technology | Also tagged , , , , , | Comments closed