Tag Archives: pitch

Jun11

My First Experience Working on a New Business Pitch

FinishLine

At first I was apprehensive about working on a pitch. And by apprehensive, I mean…terrified. I heard about the sleepless nights. I heard about the weeks in overdrive. I heard about the soul-stealing, confidence-crushing monster (perhaps known by others as a time crunch). I imagined myself going into crisis mode…which isn’t pretty, let me tell […]

Posted in advertising, agency life, career decisions, Culture, Healthcare Communications, Learning, Personal Reflections, pitching, Strategy | Also tagged , , , | Comments closed
Jun7

Who Sped Up The Pitch Clock?

What is happening to pharma’s new business pitch process? It seems that recently the process has become more and more compressed. Major partnership decisions are being made based on a one-hour presentation—which is based on the agencies often being given only two weeks to prepare a full pitch, including brand strategy and creative. While I […]

Posted in agency life, Clients, Creativity, Great Ideas, Healthcare Communications, pitching | Also tagged , , , | Comments closed
Apr19

There’s No Crying In Advertising

Spring fever. Who doesn’t succumb at one time or another? And I am not talking about seasonal allergic rhinitis, though we have expertise in that, too. I am talking about baseball, the great American (and now international) pastime, and its connection to our industry. In what ways you ask? Just look at some of our […]

Posted in baseball, Marketing, Social Media, Technology | Also tagged , , , , , , , , , , , , , , , , , , | Comments closed