Tag Archives: planner


Sleuthing for Clues: A Planner’s Story


I am currently an associate rotating through Ogilvy Healthworld’s planning department. This month I have been tasked with working on an oncology brand in its mission to become the drug of choice for HCPs when prescribing patients with chronic myelogenous leukemia (CML) a first- or second-line treatment. As an agency, we must develop a bold […]

Posted in advertising, agency life, Clients, Healthcare Communications, Planning, Strategy | Also tagged , , , , | Comments closed