Tag Archives: planning

Jun11

My First Experience Working on a New Business Pitch

FinishLine

At first I was apprehensive about working on a pitch. And by apprehensive, I mean…terrified. I heard about the sleepless nights. I heard about the weeks in overdrive. I heard about the soul-stealing, confidence-crushing monster (perhaps known by others as a time crunch). I imagined myself going into crisis mode…which isn’t pretty, let me tell […]

Posted in advertising, agency life, career decisions, Culture, Healthcare Communications, Learning, Personal Reflections, pitching, Strategy | Also tagged , , , | Comments closed
Jan10

Flexing Our Creative Muscles

flexing our muscles thumbnail

It takes lots of hard work and dedication to achieve your goals for a healthier lifestyle. It focuses on nutrition, physical activity and resiliency, and is individualized to your specific needs. Running the Ogilvy CommonHealth Imaging department is comparable to this in many ways, as I apply the same approach in servicing all Art and […]

Posted in agency life, Art, behavior change, Creativity, Culture, Design, Digital, Health & Wellness | Also tagged , , , , , , | Comments closed
Dec5

What the X?*# Is a Planner Anyway?

thumbnail image

It’s a question that many planning folk get, especially from those who are new to the agency, and potentially to the planning function itself. In its modern-day form, planning has evolved into a multifaceted functional set of skills that not every agency has, but should consider. To start, planners come from a variety of backgrounds, […]

Posted in advertising, Healthcare Communications, Marketing, Planning, Research, Strategy | Also tagged , | Comments closed
Aug28

Finding a Home in Healthcare: The Journey of an Ogilvy Associate

Brittany Berman Thumbnail

In September of 2012, I began my journey through Ogilvy & Mather in the coveted position of Associate. I was one of 20 lucky recent college graduates who survived the demanding application process and would get to spend an entire year in Ogilvy & Mather’s renowned Associates Program.  In this year-long program, each Associate rotates […]

Posted in agency life, Branding, Healthcare Communications, Planning, Strategy | Also tagged , , | Comments closed
Jun5

Falling Into Planning and Landing in Medical School

Doctors_thumbnail

Would you ever think that a career in planning could end with medical school? Well now you know it can! I started working at Ogilvy Heatlhworld as a Science and Research Specialist within the Planning Department approximately four and a half years ago, right after completing my Masters of Public Health degree from Columbia University. […]

Posted in agency life, Education, Healthcare Communications, Learning, Planning, Science, Strategy | Also tagged , , , , | Comments closed