Tag Archives: positive


HAPPY New Year???


Getting back to work in this  new year, everyone had been continually greeting each other with the saying, “HAPPY New Year!” As we approach our last days of January, is it still OK to keep repeating this over and over? What does it really mean anyway? As we all venture into this new year of […]

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The Power of Positive Thinking

Is your cup of coffee half full or half empty? In the pharmaceutical advertising industry, it’s all about balancing the positive with the negative. For just about every approved positive claim we can use, there are the necessary fair balance statements, explaining warnings and possible harmful side effects of the product. Similarly, for every clinical […]

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