Tag Archives: promotion

May9

How to Personalize Non-Personal Promotion—From a Medical Education Perspective

doc conference

By Sean Hartigan and Eileen Gutschmidt When you think of Personal Promotion (PP) and Non-Personal Promotion (NPP), traditional channels likely come to mind such as Reps carrying iPads, online and offline media advertising, and marketing campaigns populated with a mix of branded tactics that can include print, digital, telephony, and convention booth engagement. Medical education, […]

Posted in content marketing, Content Strategy, CRM, Customer Relationship Marketing, Healthcare Communications, Marketing, Medical Education, Multi Channel Marketing, Non-personal Promotion, positioning, Strategy | Also tagged , , , , , , | Comments closed
Jul31

The Shift in Medical Meeting Promotion

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The 2008 conversation: “I want all the billboards along the highway, 150 taxi tops, and 10 dioramas at the airport. Also, see if you can advertise in the bins where you place your shoes to be screened. I want my brand to be everywhere! Let’s also give out tissue boxes, pens and ice cream to […]

Posted in Branding, Digital, Health & Wellness, Healthcare Communications, Medical Education | Also tagged , , | Comments closed
May14

Is There Good Karma in Advertising?

buddha

So much of what we do throughout our careers is interesting…but is it inspiring? Well, we found out recently when the knowledge and information we’ve been exposed to through client work helped me and my wife conceive of and create something entirely new and unexpected. Using the skills we’ve honed while working at ad agencies, […]

Posted in advertising, Apps, behavior change, Creativity, Design, Great Ideas, Healthcare Communications, Marketing, Social Media | Also tagged , , , , | Comments closed