Tag Archives: public relations

Jun4

The Future of Journalism

reporter with cam

Watching the BBC news the other night, my partner Ben turned to me and asked, “What’s wrong with that reporter’s eyes? It looks like he’s checking himself out in a mirror somewhere.” He was right, the reporter was checking himself out, but it wasn’t in a mirror – he was looking at himself in the […]

Posted in Blogging, Digital, Healthcare Communications, Media, Public Relations, Social Media, Strategy, Technology, Video | Also tagged , , , , | Comments closed
Apr2

The True Life of an Ogilvy Healthworld Fellow

beautiful view of big ben, london

The Fellowship Scheme at Ogilvy Healthworld in London is one of the most comprehensive in the field. Fellows spend two years rotating through core disciplines of Advertising, Market Access, Medical Education, PR, Digital and Strategy/Planning. The scheme involves a combination of training, coaching, assignments and project work. Claire Lormor, who started in September 2012, reveals […]

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Apr3

Let’s Be Advocates for the Advocates

One of the foundations of effective public relations is establishing strong relationships with potential advocates for a cause, brand or company.  In the pharma industry, one of the most critical allies is the patient advocacy group (PAG) sector.  Whether it’s securing optimal market access, or gaining access to funding for outreach and awareness activities, the […]

Posted in Advocacy, Patient Advocacy Groups, Patient Communications, Public Relations, Strategy | Also tagged , , , , , , , , , , , , , , , , , , , , | Comments closed