Tag Archives: qualitative


Are Infographics Right for Qualitative Insights?


Infographics are not doing qualitative research any favors. Good infographics clarify and condense complex information into more easily understandable and digestible visuals—an absolute plus in a culture that wants to utilize big data, but has a short attention span. It’s little wonder why they have become so popular, and why our clients are now asking […]

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Let’s Practice What We Preach

One of the first principles of developing an effective communications strategy is the discovery or listening exercise. We conduct in-depth research and social media monitoring over a period of weeks or even months, in order to find out what our target audience thinks, how they express themselves, who they are influenced by. We perform qualitative […]

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