Tag Archives: research

Oct3

Are Infographics Right for Qualitative Insights?

BI-Blog

Infographics are not doing qualitative research any favors. Good infographics clarify and condense complex information into more easily understandable and digestible visuals—an absolute plus in a culture that wants to utilize big data, but has a short attention span. It’s little wonder why they have become so popular, and why our clients are now asking […]

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Feb21

Choosing Your Road—Transitioning From Bench Science to Specialty Healthcare Communications

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    Two roads diverged in a wood, and I, I took the one less traveled by…  – Robert Frost A common question floating around the brains of many researchers is, “Where do I see myself in the future?” It was one that I faced many times throughout my scientific training. The well-travelled path of […]

Posted in advertising, Healthcare Communications, Marketing, Research, Science | Also tagged , , , , , | Comments closed
Dec5

What the X?*# Is a Planner Anyway?

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It’s a question that many planning folk get, especially from those who are new to the agency, and potentially to the planning function itself. In its modern-day form, planning has evolved into a multifaceted functional set of skills that not every agency has, but should consider. To start, planners come from a variety of backgrounds, […]

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Jun5

Falling Into Planning and Landing in Medical School

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Would you ever think that a career in planning could end with medical school? Well now you know it can! I started working at Ogilvy Heatlhworld as a Science and Research Specialist within the Planning Department approximately four and a half years ago, right after completing my Masters of Public Health degree from Columbia University. […]

Posted in agency life, Education, Healthcare Communications, Learning, Planning, Science, Strategy | Also tagged , , , , | Comments closed
Apr25

When Will Pharmaceutical Companies Embrace Behavioral Retargeting to Drive Adherence?

Shopping Key

Picture this: You visit a website, add something to your shopping cart, but abandon the transaction. Maybe you are distracted or decide to shop around to get the best deal. The next day, you’re on a different website. Suddenly an ad pops up on your screen…for that item you had in the shopping cart the […]

Posted in adherence, advertising, Analytics, behavior change, Data, Digital, Healthcare Communications, Patient Communications, Research, Strategy | Also tagged , , , , , | Comments closed
Apr18

Sharpening Up the Industry’s Smartest Teams

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Ogilvy CommonHealth Worldwide (OCHWW) purchases a unique and expansive range of syndicated research, currently providing access to over 30 different sources. In January, the management, oversight and strategic deployment of these properties were aggregated within the Global Business Intelligence and Integration (GBII) Skill Center led by industry veteran David Chapman. The GBII Skill Center is […]

Posted in Branding, Data, Healthcare Communications, Planning, Research, Strategy | Also tagged , , , , , , | Comments closed
Mar15

Expanding Universe: Centers of Excellence

Expanding Universe

The success of most pharmaceutical products and medical devices is in part based on the expertise of learned physicians in designing and conducting clinical trials, interpretation of data from these trials, and eventually in educating healthcare providers. Historically, these esteemed physicians are the most recognized names at the highest-ranked medical schools and affiliated teaching hospitals. […]

Posted in clinical trials, Healthcare Communications, Medical Education, Research | Also tagged , , , | Comments closed
Jan8

The Ethics of Online Observational Research

Ethics-of-Online-Research

Blogs typically are not the avenue to explore issues of ethics, but recently someone asked if we had ever looked into the ethics of online research. Not the kind where you pay people to answer questions—rather, the kind where you read a ton of blogs, or tweets, or message board messages, and use these as […]

Posted in Data, Ethics, Research, Social Media | Also tagged , , | Comments closed