Tag Archives: ROI

Aug7

Have You Geo-Fenced Your Healthcare Provider Today?

What is a geo-fence? A geo-fence is a dynamically generated, predefined set of boundaries—as in a radius around a store or other location—similar to school attendance zones or neighborhood boundaries. Why use it in physician-targeted marketing plans? The latest data (source: Kantar Media) shows that 68% of healthcare professionals (HCPs) surveyed use smartphones for professional […]

Posted in Access, advertising, Branding, Clients, geo-fencing, Great Ideas, Healthcare Communications, Marketing, Physician Communications, Technology | Also tagged , , , , , , , , | Comments closed
May16

The Art of the Acronym: CRM Isn’t Just CRM When It’s MCM

Customer Relationship Marketing, Non-Personal Promotion, and Direct-to-Consumer are all concepts in marketing that aim to create the most important communication with your target. Whether the communication happens on the phone, on the Internet or in the form of direct mail and/or email, the interaction with your target or prospect should be informed by customer intelligence. The […]

Posted in advertising, Analytics, Customer Relationship Marketing, Direct-to-Consumer, Great Ideas, Marketing, Multi Channel Marketing, Non-personal Promotion, Statistics | Also tagged , , , , , , , , , , , | Comments closed