Tag Archives: Sales

Oct9

Fire All Your Reps

Fire All Your Reps Image Blog

Okay, that may be a bit extreme. But marketing drugs to HCPs is no longer a guarantee of sales. As the US healthcare system has shifted its focus from “fee-for-service” to the dual goals of increasing quality while decreasing cost, the power of the individual HCP has been on the decline. Centralized systems of care […]

Posted in Access, Culture, Healthcare Communications, Pharmaceutical, Sales Reps, Strategy | Also tagged , | Comments closed