Tag Archives: salesmanship

Sep12

The Key to Effective “Salesmanship in Print”

Mark Clemente Thumbnail

I had occasion to be standing on a gas line in the aftermath of last year’s hurricane—red plastic can in hand. Waiting in front of me was a pharmaceuticals sales rep. Clearly, we had at least a half-hour before reaching a pump to get our allotted five gallons. Our conversation initially focused on obligatory topics: […]

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