Tag Archives: Science

May20

Bringing Sexy Back…to Science

disease management

Thank God for The Big Bang Theory. They’ve made it cool to be a nerd again. While traditional brand attributes (efficacy, safety, dosing, etc) will always be of key importance, the last few years have seen a renaissance of scientific enlightenment as physicians across disciplines take a closer look at not only how well a […]

Posted in behavior change, Content Strategy, copywriting, Creativity, Data, Efficacy, Healthcare Communications, Learning, Marketing, Medicine, Pharmaceutical, Physician Communications, positioning, Science, Strategy | Also tagged , , , , | Comments closed
Feb21

Choosing Your Road—Transitioning From Bench Science to Specialty Healthcare Communications

road

    Two roads diverged in a wood, and I, I took the one less traveled by…  – Robert Frost A common question floating around the brains of many researchers is, “Where do I see myself in the future?” It was one that I faced many times throughout my scientific training. The well-travelled path of […]

Posted in advertising, Healthcare Communications, Marketing, Research, Science | Also tagged , , , , , | Comments closed
Oct23

Branding the Science

What is the “purple pill?” Most people can instantly identify this as the core branding identity behind one of the best selling prescription drugs: Nexium. But would the science behind the drug command a similar reaction of immediate recognition? Branding the science is just as important as building the brand, and may in fact be […]

Posted in Branding, Great Ideas, Marketing, medical affairs, Pipeline, Science | Also tagged , , , , | Comments closed