Tag Archives: scientific


The Unintended Consequences of Personalized Medicine


Innovative technological and scientific advancements in oncology have enabled scientists to unravel the biological complexity of more than 200 diseases commonly called cancer, and reexamine how these diseases should be classified, diagnosed, and treated. Understanding how these diseases work and the applying of these insights to clinical practice have formed the foundation of personalized medicine, […]

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The Ultimate Health App Road Test

As someone with a self-confessed addictive personality, I am a fully paid-up app junkie. MobiHealthNews’ latest report, Consumer Health Apps for Apple’s iPhone, predicts that by summer this year there will be over 13,000 consumer health apps. Indeed, a casual glance through the Apple Store reveals countless apps to help you quit smoking, improve your […]

Posted in adherence, Apps, behavior change, Direct-to-Consumer, Great Ideas, Health & Wellness, Marketing, Patient Communications, Social Media, Technology | Also tagged , , , , , , , | Comments closed