Tag Archives: seo

Mar28

What Health Marketers Need to Know About Google’s Knowledge Graph

Tiger_AD

Do you know Tiger Woods’ real first name? It’s Eldrick. How about his middle name? No, it’s not Serial Philanderer, it’s Tont. As a weekend hacker and golf enthusiast, I knew about Eldrick, but I had never heard Tont before. I came across this little nugget when I did a Google search on “Tiger Woods.” […]

Posted in Content Strategy, Data, Digital, Healthcare Communications, Marketing, Technology | Also tagged , , , , , | Comments closed
Mar8

SXSW 2013: Small Data in a World of Big Data

KPI-original

More than ever, modern marketers are using data to drive decisions about strategies and tactics. Clients are asking us to back up “what we think” with real numbers about “what we know.” The rise of “big data” is a hot topic at this year’s SXSW conference. Thought leaders are sharing their insights on how to […]

Posted in Analytics, Content Strategy, Data, Healthcare Communications, SXSW Interactive | Also tagged , , , , , | Comments closed
Jun21

Writing For Humans

Writing for Humans Robots (we hope) will never be able to authentically experience human emotional responses to works of art and literary genius. But they can analyze our human processes, responses, and habits to respond to our requests with increasing accuracy. One of the most frequent ways we make these requests is via our daily […]

Posted in Great Ideas, SEO, Technology | Also tagged , , , , , , | Comments closed