Tag Archives: smartphone

Mar11

SXSW 2013: BIG Data and Personal Technology at SXSW

4153048(2)

Big data isn’t new. We’ve been talking about it for years. What’s new is where it’s coming from and what we’re doing with it. When it comes to personal information, the term big data used to be synonymous with Big Brother. Google, DoubleClick, pretty much anything you did online was tracked, categorized, and sold. The […]

Posted in behavior change, Data, Digital, Health & Wellness, Healthcare Communications, Social Media, SXSW Interactive, Technology | Also tagged , , , , , , | Comments closed
Jan18

Consumer Electronics Show 2013 (2 of 4): Digital Healthcare Goes from Geek to Chic

HAPIfork

Digital healthcare has finally gone mainstream, as evidenced by the speaker presentations and products that created a buzz at the Consumer Electronics Show (CES) last week in Las Vegas. Long known as a tech geek paradise, CES showcases the latest and greatest in cutting-edge consumer electronics. A keynote presentation, given by Verizon CEO Lowell McAdam, […]

Posted in Apps, behavior change, Consumer Electronics Show, Digital, Health & Wellness, Healthcare Communications, Marketing, Technology | Also tagged , , , , , | Comments closed
Aug14

Mobile Health—Three Technology Challenges

Do you have an iPhone? Great, me too. Now, on the count of three, we’ll both drop our iPhones into a pail of water. Ready? One, two… Wait, what’s the hesitation? I don’t see you taking the plunge with me. And this underscores one of the big problems with our inevitable future with electronic health […]

Posted in adherence, Apps, Branding, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Multi Channel Marketing, Patient Communications, Physician Communications, Technology | Also tagged , , , , , , , , , | Comments closed