Tag Archives: Social Media

Jul9

Is Print Dead?

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A lot has changed in print production since I entered advertising in 1987. Back in the day, printing was a form of art. A good printer was worth his or her weight in gold. But how times have changed! Especially within the last four to five years. Art has taken a back seat, and it […]

Posted in advertising, content marketing, Customer Relationship Marketing, Digital, Digital Advertising, Direct-to-Consumer, Media, Personal Reflections, Social Media, Technology | Also tagged , , , , , , | Comments closed
Jul2

FDA Social Media Draft Guidance Released June 2014

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Leading up to its final guidance to be released in July 2014, the FDA has released draft guidance on how pharmaceutical companies and medical device manufacturers should interact with social media platforms with regard to fair balance and brand messaging. The first part of the recently released recommendations is focused on how companies post advertising […]

Posted in advertising, content marketing, Digital Advertising, Health & Wellness, Healthcare Communications, Marketing, Social Media, Technology | Also tagged , , , | Comments closed
Jun4

The Future of Journalism

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Watching the BBC news the other night, my partner Ben turned to me and asked, “What’s wrong with that reporter’s eyes? It looks like he’s checking himself out in a mirror somewhere.” He was right, the reporter was checking himself out, but it wasn’t in a mirror – he was looking at himself in the […]

Posted in Blogging, Digital, Healthcare Communications, Media, Public Relations, Social Media, Strategy, Technology, Video | Also tagged , , , , | Comments closed
May14

Social Media for Pharma?

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Have you been looking for a way for your brand to engage in social media? Are you unsure of what the draft FDA guidance on social media means? Looking for some tips to help get you started? If so, you’re in the right place. Social media has been an integral part of the digital marketer’s […]

Posted in Branding, Content Strategy, Digital, Healthcare Communications, Media, Pharmaceutical, Social Media, Strategy, Technology | Also tagged , , , , | Comments closed
May6

Visual Storytelling Part II: Audience Engagement in 4 Steps [Infographic]

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Please click on the thumbnail to the left to view full infographic.         Check out Visual Storytelling Part I: Plot Your Presentation [Infographic] CONTINUE THE CONVERSATION: Questions? Comments? You can contact the author directly at blog@ochww.com. Please allow 24 hours for response.

Posted in Design, Infographics, Presentations, Social Media | Also tagged , , , , , | Comments closed
Mar25

SXSW 2014: True Potential of Social Media in Healthcare Is Still Ahead of Us

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Over a single-week period, SXSW Interactive hosts hundreds of presentations and panels. What was interesting to note this year, compared to the last few, is that a large percentage of healthcare discussions were now hosted on the stages of the two main convention centers, alongside all major celebrity keynotes. Among many trends and ideas that […]

Posted in Apps, Data, Digital, Healthcare Communications, Physician Communications, Social Media, SXSW, SXSW Interactive, Technology | Also tagged , , , , , , , , | Comments closed
Dec17

The Death of the Press Release?

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Did all PR professionals feel a slight shudder of fear upon hearing that Ashley Brown, digital communications and social media lead for The Coca-Cola Company, has vowed to “kill the press release”? I did, but only for a moment. After all, Mr. Brown’s proclamation came during a presentation called “Brand journalism at Coca-Cola: Content, data, […]

Posted in behavior change, content marketing, Healthcare Communications, Marketing, Media Placement, press release, Public Relations, Strategy | Also tagged , , | Comments closed
Oct9

Three Ways to Play It Safe on Social Media

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 Rather than forgoing social media, as many pharmaceutical brands choose to do these days, there are some effective and safe alternatives to incorporate it into the pharma marketing mix. Contrary to what others think, pharmaceutical brands do understand the need for social media. One of the primary reasons why healthcare marketers steer clear of it […]

Posted in Health & Wellness, Healthcare Communications, Marketing, Social Media, Strategy | Also tagged , , | Comments closed
Jun27

Is it possible to get thousands of social media fans in healthcare?

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Consumer Product and Service Communication has taken a Copernican turn since social media appeared. Content generated by users has led to a level of dynamization almost unthinkable a few years ago. Social networks have revitalized many withered sectors such as fashion and music which had been facing the new era with a certain amount of fright. […]

Posted in Health & Wellness, Healthcare Communications, Marketing, Networking, Social Media | Also tagged , | Comments closed
Jun12

Interactivity—The Obvious Secret to Social Media

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I guess it’s a new world order.  Control has been replaced with influence.  And the tremendous exchange of everything from financial information to a simple “like” on Facebook has made interactivity the word of the future.  Interactions have now become a currency where brands and individuals seek out a level of validation—and power.  And in […]

Posted in Healthcare Communications, Networking, Social Media | Also tagged , , , | Comments closed