Tag Archives: specialty

Jan15

The Function of Creative in an Organization Focused on Specialty Marketing

Creative-in-Specialty

This blog post was co-authored by Deb Ciauro, also from Ogilvy CommonHealth in NJ. An agency of record for a specialty brand can work for several months and sometimes longer before any tangible “creative” sees the light of the marketing day. Some question when to bring the creative team into the fold and how they […]

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