Tag Archives: storytelling

Oct22

Epic Tales of Marketing Storytelling

Story Telling BLOG

Storytelling in marketing isn’t new. In fact, brand stories have anchored some of the best marketing, advertising, and public relations campaigns since the invention of, well, brands. Marketers love stories, and not just because stories position their brand in a positive scenario. Us marketing types are creative and want to express ideas and touch emotions. […]

Posted in behavior change, Branding, content marketing, Content Strategy, Creativity, Culture, Healthcare Communications | Tagged | Comments closed
Oct3

Are Infographics Right for Qualitative Insights?

BI-Blog

Infographics are not doing qualitative research any favors. Good infographics clarify and condense complex information into more easily understandable and digestible visuals—an absolute plus in a culture that wants to utilize big data, but has a short attention span. It’s little wonder why they have become so popular, and why our clients are now asking […]

Posted in Analytics, Data, Design, Digital, Infographics, Statistics, Strategy | Also tagged , , , | Comments closed
May6

Visual Storytelling Part II: Audience Engagement in 4 Steps [Infographic]

Visual-Storytelling-Part-2_Thumb

Please click on the thumbnail to the left to view full infographic.         Check out Visual Storytelling Part I: Plot Your Presentation [Infographic] CONTINUE THE CONVERSATION: Questions? Comments? You can contact the author directly at blog@ochww.com. Please allow 24 hours for response.

Posted in Design, Infographics, Presentations, Social Media | Also tagged , , , , , | Comments closed
Feb4

Visual Storytelling Part I: Plot Your Presentation [Infographic]

Visual-Storytelling-PartI_650

  Check out Visual Storytelling Part II: Audience Engagement in 4 Steps [Infographic] CONTINUE THE CONVERSATION: Questions? Comments? You can contact the author directly at blog@ochww.com. Please allow 24 hours for response.

Posted in Design, Infographics, Presentations | Also tagged , , | Comments closed
Mar8

SXSW 2013: How Zombies Are Helping Us Get Fit

Zombies Running_1

Zombies seem to be everywhere these days, from the big screen (Zombieland, 28 Days Later)  to the small screen (The Walking Dead), to the smallest screen (Plants vs. Zombies). And now they are invading our fitness regimes as well, thanks to a new app, Zombies, Run!, an app that combines immersive storytelling with video game […]

Posted in behavior change, Digital, Health & Wellness, Healthcare Communications, Social Media, SXSW Interactive, Technology | Also tagged , , , | Comments closed
Jan24

What’s Your Story?

Tell-Your-Story

Building Strong Partnerships Through the Power of Storytelling Story is an essential part of everything we do in life and in communications. Whether you’re a junior account exec explaining changes on a scope of work to a client, or a creative director pitching a new TV spot, your work can live or die based on […]

Posted in agency life, Creativity, Healthcare Communications, Presentations | Also tagged , , , , , | Comments closed
Dec17

Brand Stories DO NOT Start With PowerPoint

As with many powerful ideas, the importance of telling brand stories has been drained of meaning and resonance for two reasons: – Overuse – Bad practice It is the second issue (bad practice) that I want to address in this blog, and specifically how bad practice in storytelling compromises the success of our new business […]

Posted in advertising, Branding, Marketing, Presentations, Strategy | Also tagged , , , | Comments closed