Tag Archives: success

Jan16

True Integration of Excellence — the Key to Advertising Success

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As the communication dynamic between doctor and patient changes, so too must the model of pharmaceutical promotions—offering a challenge for not only brand communications but also, critically, the agency that drives them. Thirty to thirty-five years ago, in what some called the heyday of big pharma communications, the model was clear: sell to the doctor, […]

Posted in advertising, Direct-to-Consumer, Global Marketing, Healthcare Communications, Marketing, Multi Channel Marketing, Planning, Strategy | Also tagged , , , , , , | Comments closed
Nov7

Young Execs Within the Marketing World… Shaping Ourselves to be the Future Leaders of Tomorrow

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TIPS AND TRICKS ON HOW TO COPE WHILE LEARNING THE ROPES Like any new beginning, stepping into a new job as a young professional can be a bit overwhelming, especially if it’s into a new career in the fast-paced marketing industry.  This is Part 2 of the 8 fundamental steps that I used to help […]

Posted in advertising, agency life, Great Ideas, Learning, Marketing | Also tagged , , , | Comments closed
Nov5

Young Execs Within the Marketing World… Shaping Ourselves to be the Future Leaders of Tomorrow

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TIPS AND TRICKS ON HOW TO COPE WHILE LEARNING THE ROPES Like any new beginning, stepping into a new job as a young professional can be a bit overwhelming, especially if it’s into a new career in the fast-paced marketing industry. How do you hack it? Here’s a hint: MASTER THE STAIRS! Enjoy this 2-part […]

Posted in agency life, Marketing | Also tagged , , , , , | Comments closed