Tag Archives: Sunshine Act

Mar4

Let the Sunshine (Act) In

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For many of us in the healthcare industry, the advent of the Physician Payment Sunshine Act has loomed large and ominous. The mere mention conjures up visions of significant changes in the way we work with healthcare providers (HCPs), in addition to endless data collection and reporting. On March 31, 2014, healthcare manufacturers are required […]

Posted in Affordable Care Act, Clients, Ethics, Healthcare Communications, medical affairs, Medical Education, Research, Science, scientific publication, Sunshine Act | Also tagged , , , | Comments closed
Jul31

The Shift in Medical Meeting Promotion

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The 2008 conversation: “I want all the billboards along the highway, 150 taxi tops, and 10 dioramas at the airport. Also, see if you can advertise in the bins where you place your shoes to be screened. I want my brand to be everywhere! Let’s also give out tissue boxes, pens and ice cream to […]

Posted in Branding, Digital, Health & Wellness, Healthcare Communications, Medical Education | Also tagged , , | Comments closed