Tag Archives: SXSW Interactive

Mar25

SXSW 2014: True Potential of Social Media in Healthcare Is Still Ahead of Us

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Over a single-week period, SXSW Interactive hosts hundreds of presentations and panels. What was interesting to note this year, compared to the last few, is that a large percentage of healthcare discussions were now hosted on the stages of the two main convention centers, alongside all major celebrity keynotes. Among many trends and ideas that […]

Posted in Apps, Data, Digital, Healthcare Communications, Physician Communications, Social Media, SXSW, SXSW Interactive, Technology | Also tagged , , , , , , , , | Comments closed
Feb20

Jump Into the Petri Dish

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What’s the proper armamentarium when it comes to healthcare marketing and digital? Innovation reports? Transmedia projections? Paradigm framework event horizons? Phased plasma rifles in the 40-watt range? All may play a role. But I put forward that the most important tool is a firm belief in a simple axiom: “You don’t know what you don’t […]

Posted in advertising, Digital, Healthcare Communications, Marketing, Social Media, SXSW Interactive, Technology | Also tagged , , , , , , | Comments closed