Tag Archives: sxsw

Mar25

SXSW 2014: True Potential of Social Media in Healthcare Is Still Ahead of Us

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Over a single-week period, SXSW Interactive hosts hundreds of presentations and panels. What was interesting to note this year, compared to the last few, is that a large percentage of healthcare discussions were now hosted on the stages of the two main convention centers, alongside all major celebrity keynotes. Among many trends and ideas that […]

Posted in Apps, Data, Digital, Healthcare Communications, Physician Communications, Social Media, SXSW, SXSW Interactive, Technology | Also tagged , , , , , , , , | Comments closed
Mar21

The Future of Wearables at SXSW 2014

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As you might have imagined, the conversation around wearables was booming at SXSW this year.  But they weren’t talking about FitBit or Fuelband as you might expect.  They were talking about what comes next, after we’ve quantified our surface vitals. “I got bored with how many steps I walked every day and quickly got used to […]

Posted in behavior change, Data, Digital, Healthcare Communications, SXSW, Wearable Health Technology | Also tagged , , , , | Comments closed
Mar20

The Best of SXSW 2014

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I could give you a top 10 list or a top 5 list of what was best at SXSW. That would be great if I were trying to convince you of why attending SXSW is an amazing learning experience. However, what I’d like to provide is the best single thing I learned, and get into […]

Posted in Digital, Healthcare Communications, Media, Physician Communications, SXSW, Technology | Also tagged , , , , | Comments closed
Mar13

SXSW 2014: Technology and Society

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In Part 2 of his SXSW blog series, Robert Egert recaps some of the SXSW themes that are transforming the way the world looks at technology and society. THE GREAT MERGE The Idea: Society and technology are now one. Ubiquitous mobile access combined with digitization of every aspect of our lives means that what happens […]

Posted in Data, privacy, Science, SXSW, Technology | Also tagged , , , , | Comments closed
Mar11

SXSW 2014: Technology and Health

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In Part 1 of his SXSW blog series, Robert Egert recaps some of the SXSW themes that are transforming the way the world looks at healthcare. Massive—that’s the first thing you need to understand about the SXSW experience. At any given time, there are 30 to 50 events to choose from taking place in multiple […]

Posted in clinical trials, Data, Health & Wellness, Healthcare Communications, Pharmaceutical, Science, SXSW | Also tagged , , , , , | Comments closed
Aug22

Help Give Digital Healthcare a Voice @ SXSW

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The South by Southwest (SXSW) Interactive festival held every March in Austin has earned itself the reputation as a breeding ground for new ideas and technologies.  It is the biggest festival of its kind in the world focusing on emerging technologies. In keeping with Ogilvy CommonHealth World Wide’s ongoing drive to focus on and advocate […]

Posted in Advocacy, Digital, Healthcare Communications, SXSW Interactive | Also tagged , , | Comments closed
Mar26

SXSW 2013: Empty Information Calories

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“We are drowning in information and starving for knowledge.” – Rutherford D. Rogers, Deputy Librarian of Congress I recently presented at SXSW, and while there attended a number of other talks and presentations. One, given by a Buddhist nun, made me think in a new way about what it is we do as healthcare communicators. […]

Posted in behavior change, Content Strategy, Data, Healthcare Communications, Patient Communications, SXSW Interactive | Also tagged , , , , | Comments closed
Mar18

SXSW 2013: Bad Behavior – the Saga of SXSW

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As you act, so you become Health and digital health are emerging themes at this year’s SXSW.  The chatter is robust, the personalities many, and the health and fitness devices ubiquitous.  The behavior is also legendary.  One notable tweet was: “SXSW is a fountain of knowledge where all go to drink!”  And while this is […]

Posted in Apps, behavior change, Digital, Health & Wellness, SXSW Interactive, Technology | Also tagged , , | Comments closed
Mar12

SXSW 2013: The Mobile Healthcare Revolution

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Mobile has come to healthcare, and in a big way. From digital healthcare products that created a buzz at CES in January to innovative new fitness apps on display at SXSW this week, it’s clear to see that mobile technology will change the way we manage our health. But it also has the potential to […]

Posted in Apps, Digital, Health & Wellness, Social Media, SXSW Interactive, Technology | Also tagged , , , | Comments closed
Mar11

SXSW 2013: BIG Data and Personal Technology at SXSW

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Big data isn’t new. We’ve been talking about it for years. What’s new is where it’s coming from and what we’re doing with it. When it comes to personal information, the term big data used to be synonymous with Big Brother. Google, DoubleClick, pretty much anything you did online was tracked, categorized, and sold. The […]

Posted in behavior change, Data, Digital, Health & Wellness, Healthcare Communications, Social Media, SXSW Interactive, Technology | Also tagged , , , , , , | Comments closed