Tag Archives: technology

Mar13

SXSW 2014: Technology and Society

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In Part 2 of his SXSW blog series, Robert Egert recaps some of the SXSW themes that are transforming the way the world looks at technology and society. THE GREAT MERGE The Idea: Society and technology are now one. Ubiquitous mobile access combined with digitization of every aspect of our lives means that what happens […]

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Feb28

How Can Self-monitoring Best Support Behaviour Change?

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Some of today’s biggest public health challenges, such as obesity and  heart disease, can be linked to personal lifestyle decisions. Governments have tried tackling these issues with smoking bans and taxes on high-fat foods, with moderate success. However, personal health behaviour change is needed to make a significant, lasting impact. Can self-monitoring of health information […]

Posted in adherence, Apps, behavior change, Data, Digital, Health & Wellness, Healthcare Communications, Patient Communications, Self-monitoring, Technology, Wearable Health Technology | Also tagged , , , , , , | Comments closed
Feb13

You Might Not Realize It, But You Can Be Working For The MI6

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What interested me most about James Bond’s career, and, most importantly, that of his support staff, is the development and implementation of a unique and highly versatile arsenal of innovative technology. Starting with Bond’s pager in From Russia With Love, followed by that pen-sized-underwater-oxygen-recycling-breather-thing in Thunderball, or the way-ahead-of-its-time GPS tracker in Goldfinger—all these are […]

Posted in adherence, advertising, behavior change, Branding, Clients, Healthcare Communications, Marketing, Technology | Also tagged , , , , , | Comments closed
Feb7

The Age of Wearable Health Technology Is Upon Us

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It used to be that technology that conforms to the human body and seamlessly integrates into your environment was stuff of science fiction movies. But if we’ve learned anything over the past 10 years, we know that science fiction is rapidly become science-fact. If you wanted to see what the near future held, all you […]

Posted in adherence, Apps, behavior change, Consumer Electronics Show, Health & Wellness, Technology, Uncategorized, Wearable Health Technology | Also tagged , , , , , | Comments closed
Nov14

Fax: The Forgotten Tactic

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You may be missing the proverbial marketing boat by not including fax in your marketing mix when communicating to healthcare professionals and their office staff. Faxing still works, and your audience wants them. Why do we select the tactics we do? Historical performance, logic, and strategic context go into creating campaigns for clients. Consideration for […]

Posted in advertising, Analytics, Data, Marketing, Physician Communications, Statistics, Technology | Also tagged , , , | Comments closed
Oct31

Augmented Reality

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2013 has been a year filled with Augmented Reality—from Google Glass to smartphone applications.  We are using this developing technology to truly enhance our experience in all aspects of our everyday lives. Augmented Reality allows you the individual, the retailer, or the marketing professional, to bring in additional dollars to your business…. But only if […]

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Oct29

StormWorks and What We’ve Learned From the Hurricane

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It’s a little hard to believe that today is the one-year anniversary of Hurricane Sandy, a storm that ravaged the East Coast and plunged much of the region into darkness. Even harder to believe that it was the second storm in two years to knock out all power…on almost the exact same day in October. […]

Posted in advertising, agency life, Great Ideas, Healthcare Communications, Personal Reflections | Also tagged , , | Comments closed
Sep25

Google Glass in Healthcare: Do We Really Want In-Your-Face Medicine?

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You look at Google Glass and you think The Times April Fool’s joke. You think of those pie-in-the-sky inventions wheeled out on Tomorrow’s World in the 1980s by Judith Hann (you know, the one with the perm who gave Kevin Keegan a run for his money). Google Glass is Terminator vision. And it’s here. Now. […]

Posted in Culture, Healthcare Communications, Medicine, Personal Reflections, Technology | Also tagged , , | Comments closed
Apr25

When Will Pharmaceutical Companies Embrace Behavioral Retargeting to Drive Adherence?

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Picture this: You visit a website, add something to your shopping cart, but abandon the transaction. Maybe you are distracted or decide to shop around to get the best deal. The next day, you’re on a different website. Suddenly an ad pops up on your screen…for that item you had in the shopping cart the […]

Posted in adherence, advertising, Analytics, behavior change, Data, Digital, Healthcare Communications, Patient Communications, Research, Strategy | Also tagged , , , , , | Comments closed
Mar18

SXSW 2013: Bad Behavior – the Saga of SXSW

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As you act, so you become Health and digital health are emerging themes at this year’s SXSW.  The chatter is robust, the personalities many, and the health and fitness devices ubiquitous.  The behavior is also legendary.  One notable tweet was: “SXSW is a fountain of knowledge where all go to drink!”  And while this is […]

Posted in Apps, behavior change, Digital, Health & Wellness, SXSW Interactive, Technology | Also tagged , , | Comments closed