Tag Archives: telemedicine


Positioning: Impossible!

Circle in Square

For most of us, working in pharmaceutical marketing is a joy. We are challenged to use our brains daily and we find the marriage of science and creativity a fulfilling career path. But there are at least two aspects of mainstream advertising where I become jealous of our consumer packaged goods brethren: 1) when they […]

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Telemedicine for All – The Future of Distance Diagnosis


Seventy-nine years and never sick a day in her life…until 79½. Diagnosis was grim: pancreatic cancer that has metastasized to the liver. Stage 4, inoperable. It rang over and over in our ears…unbelievable. Mom wasn’t a medicine person—barely took an Advil. She wasn’t overly fond of doctors but would go when she was supposed to. […]

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Consumer Electronics Show 2013 (1of 4): Born Mobile


This year, for the first time ever, the Consumer Electronics Show (CES) was kicked off with a keynote from a mobile company. Dr. Paul Jacobs, Chairman and CEO of Qualcomm, set the tone for CES with his presentation entitled Born Mobile (full video source: http://www.qualcomm.com/ces). Here are some highlights on what he had to say […]

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