Tag Archives: the position

May1

The Most Powerful Word in a Strategist’s Vocabulary: NO!

In the simplest of terms, strategy is about choices. And with choice comes the difficult task of saying no.  The converse is much easier. Saying yes, as a consensus builder, helps makes the process easier. But the result is often tragically deficient in both focus and execution. So next time you’re faced with choices, you […]

Posted in Branding, Creativity, Marketing, Strategy | Also tagged , , , , , , , , , | Comments closed