Tag Archives: thinking


The Power of Positive Thinking

Is your cup of coffee half full or half empty? In the pharmaceutical advertising industry, it’s all about balancing the positive with the negative. For just about every approved positive claim we can use, there are the necessary fair balance statements, explaining warnings and possible harmful side effects of the product. Similarly, for every clinical […]

Posted in advertising, agency life, behavior change, Healthcare Communications, Marketing | Also tagged , , , | Comments closed