Tag Archives: treatment


The Unintended Consequences of Personalized Medicine


Innovative technological and scientific advancements in oncology have enabled scientists to unravel the biological complexity of more than 200 diseases commonly called cancer, and reexamine how these diseases should be classified, diagnosed, and treated. Understanding how these diseases work and the applying of these insights to clinical practice have formed the foundation of personalized medicine, […]

Posted in Access, behavior change, Healthcare Communications, Managed Care, Reimbursement | Also tagged , , , , , , | Comments closed

Speed That Belies Size

The interwebs sparks all sorts of great stories. Cat videos are awesome. Only boutique agencies “get” digital. And big agencies are only good for bloat. We can all agree on the first. The latter two—well, as “Mortal Kombat” used to kick off its matches: Fight! Which is not to say there aren’t odd days in […]

Posted in adherence, agency life, Apps, behavior change, Creativity, Design, Digital, Efficacy, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Strategy, Technology | Also tagged , , , , , , , , , | Comments closed