Tag Archives: user-generated content


FDA Social Media Draft Guidance Released June 2014


Leading up to its final guidance to be released in July 2014, the FDA has released draft guidance on how pharmaceutical companies and medical device manufacturers should interact with social media platforms with regard to fair balance and brand messaging. The first part of the recently released recommendations is focused on how companies post advertising […]

Posted in advertising, content marketing, Digital Advertising, Health & Wellness, Healthcare Communications, Marketing, Social Media, Technology | Also tagged , , , | Comments closed

SXSW 2014: Technology and Society

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In Part 2 of his SXSW blog series, Robert Egert recaps some of the SXSW themes that are transforming the way the world looks at technology and society. THE GREAT MERGE The Idea: Society and technology are now one. Ubiquitous mobile access combined with digitization of every aspect of our lives means that what happens […]

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