Tag Archives: zombies

Sep10

Zombies and the Cultural Tension Surrounding Healthcare

Shelagh Brooke thumbnail

As the healthcare experts of Ogilvy, we understand that people are motivated to change behavior in response to a tension in their lives—that gap between where they are now and where they want to be.  Often, recognition of this tension is in response to an event—a diagnosis, a heart attack, a bad test result, hitting […]

Posted in behavior change, Branding, Culture, Healthcare Communications, Marketing | Also tagged , , | Comments closed
Mar8

SXSW 2013: How Zombies Are Helping Us Get Fit

Zombies Running_1

Zombies seem to be everywhere these days, from the big screen (Zombieland, 28 Days Later)  to the small screen (The Walking Dead), to the smallest screen (Plants vs. Zombies). And now they are invading our fitness regimes as well, thanks to a new app, Zombies, Run!, an app that combines immersive storytelling with video game […]

Posted in behavior change, Digital, Health & Wellness, Healthcare Communications, Social Media, SXSW Interactive, Technology | Also tagged , , , | Comments closed